This is a common goal for small businesses, which is why local SEO is often categorized as its own strategy. By prioritizing these user-centric elements, you can create a better experience for visitors, directly influencing your search engine performance. Knowing the user engagement of your site is the first step, then just implement these factors. Google looks at the number of clicks from the homepage to the destination page.
On the contrary – older videos can and should also be optimized for YouTube SEO. If you update the tags and the description, the watch time and other key figures will of course not be lost. However, it may happen that YouTube tests the video again for the keywords due to the update of the metadata and thus ranks it higher, regardless of the upload date.
How to improve your local ranking on Google
Neural matching is an AI system that Google uses to understand representations of concepts in queries and pages and match them to one another. We have systems that work to identify and surface local sources of news whenever relevant, such as through our “Top stories” and “Local news” features. Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. To ensure Google can understand your site structure, submit a sitemap, which is essentially a site directory. To confirm that all your webpages use HTTPS, check Google Search Console.
- Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL.
- Link relevance is an important signal that tells Google that your website can be a good search result for the particular queries since other relevant websites are linking to you.
- A backlink is a link from another website that points to your site.
- The best way to boost your Domain Authority is to create an awesome site.
- This might feel like a lot of effort, but remember that SEO not only brings more traffic to your site, it also helps build your brand and increase user loyalty in the long run.
SEO Guidebook
This is because Google has determined that this page is the most relevant based on its ranking factors. High-ranking pages in search engine results will always receive more clicks, making their search engine ranking a vital element for online success. Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business. Google also prioritizes mobile-friendly websites in search rankings, making mobile optimization essential for local SEO. Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area.
Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. Starting with your keyword theme, ask SEO Anomaly first how you can create value. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative.
